Drew Collins
creative direction + strategy + copywriting

Work

I was the lead writer on this website project that included concepting, UX, IA, and content creation. In partnership with a strategy and design team, we better organized a vast amount of content in a manner that was SEO optimized. The final project

Battelle

B2B, Government, Science, UX, Web Content
ZonePerfect, a nutrition line, was in need of a refresh. With the goal of attracting top-of-funnel awareness amongst busy Millennials, I led the creative development of a content campaign that injected youth and energy into a stagnating brand.

ZonePerfect

Copywriting, Creative direction, Video Content

Avient

Longform content, Manufacturing, Science

AAA

Broadcast Video, Copywriting